(UDHAYAM, UNITED STATES) – American burger chain Wahlburgers is coming to Asia, starting with its first three locations in Shanghai, Hangzhou and Wuhan, China.
The casual burger franchise is founded by executive chef Paul Wahlberg and is backed by none other than his celebrity brothers, actor/producer Mark Wahlberg (Ted, Boogie Nights) and actor/musician Donnie Wahlberg (New Kids on the Block). It even has its own Reality TV series.
Wahlburgers released a press release on PR Newswire yesterday about plans for a joint venture with Cachet Hospitality Group (CHG). Apparently, 100 restaurants are in the works for China and the surrounding region over the next five years.
With two strategic partnerships in place, Wahlburgers Asia Pacific is in a strong position to achieve its goal of opening in a variety of locations, including malls, theme parks, residential and office developments and hotel and resort properties. Even Shanghai-based naked Hub, has agreed to open 20 Wahlburgers in their office building complexes throughout Shanghai and Hong Kong.