Kim Kardashian West drops Kimono brand name

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(UTV|COLOMBO) – Kim Kardashian West is to change the brand name for her latest fashion line following accusations of cultural appropriation.

Some Japanese people on social media complained that the trademarked brand, Kimono Intimates – a play on her name – disrespected traditional clothing.

Kardashian West initially defended the name in The New York Times last week, saying she wouldn’t change it.

But on Tuesday, she said she would announcing a new name in due course.

View this post on Instagram

Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

A post shared by Kim Kardashian West (@kimkardashian) on Jul 1, 2019 at 6:49am PDT

The reality show star-turned-designer posted on Instagram: “I am always listening, learning and growing… When I announced the name of my shapewear line, I did so with the best intentions in mind.